Tanzania Crowned Africa’s Leading Destination 2025 at World Travel Awards
11 July 2025 — Tanzania has once again solidified its position as a premier travel destination, earning the coveted title of Africa’s Leading Destination 2025 at the prestigious World Travel Awards (WTA). This marks the second consecutive win and the third overall for the East African gem, which claimed an impressive 27 out of 60 awards during the WTA Africa & Indian Ocean Gala Ceremony held in Dar es Salaam on 28 June 2025.
Tanzania’s Tourism Triumph: A Record-Breaking Year
From luxury lodges to breathtaking national parks, Tanzania’s tourism sector shone across the board. The government itself earned accolades for:
- Africa’s Best Tourist Attractions
- Africa’s Best Safari Destination
- Africa’s Best Airport
This is a remarkable leap from 2024, when Tanzania secured just five awards. The surge in recognition is largely credited to the visionary leadership of President Samia Suluhu Hassan, whose strategic initiatives—such as the internationally acclaimed Royal Tour documentary, increased tourism budgets, and infrastructure development—have transformed Tanzania into a global travel hotspot.

What Are the World Travel Awards?
Established in 1993, the World Travel Awards celebrate excellence across the travel, tourism, and hospitality industries. Hosting the 2025 Africa & Indian Ocean Gala in Dar es Salaam for the first time added a layer of prestige to Tanzania’s victories. These awards not only honor outstanding achievements but also boost visibility, competitiveness, and investment in winning destinations.

National Parks That Stole the Spotlight
Tanzania’s natural wonders were front and center, with seven national parks receiving top honors:
National Park | Award |
Serengeti National park | Africa’s Leading National Park & Big 5 National Park |
Ngorongoro Conservation Area | Africa’s Leading Tourist Attraction |
Ruaha National Park | Africa’s Leading Cultural National Park |
Kitulo Plateau National Park | Africa’s Leading Honeymoon Destination |
Nyerere National Park | Africa’s Leading Scenic National Park |
Tarangire National park | Africa’s Leading Elephant Paradise |
Kilimanjaro National park | Africa’s Leading Mountain National Park |
From the iconic Serengeti plains to the lush floral meadows of Kitulo, Tanzania’s diverse landscapes continue to captivate travelers and conservationists alike.
Award-Winning Lodges & Hotels
Luxury and authenticity blend seamlessly in Tanzania’s top-rated accommodations:
Chem Chem Lodge
Located near Lake Manyara, Chem Chem Lodge offers a “Slow Safari” experience across 20,000 hectares of protected wilderness. With just eight tented suites, guests enjoy intimate encounters with nature and Maasai culture. It’s no surprise this lodge was named Tanzania’s Leading Luxury Safari Lodge 2025.

Gran Meliá Arusha
Nestled in the heart of Arusha with stunning views of Mount Meru, Gran Meliá Arusha earned dual honors as Tanzania’s Leading Hotel and Leading Hotel Suite (Red Level Presidential Suite). Guests enjoy world-class amenities, gourmet dining, and VIP service in a setting that blends modern luxury with African charm.

Zanzibar: Africa’s Beach & Festival Capital
Zanzibar dazzled at the WTA 2025, winning:
The island’s pristine beaches and vibrant culture make it a must-visit. For an unforgettable stay, head to Tulia Zanzibar Unique Beach Resort, crowned Zanzibar’s Leading Boutique Resort 2025. With only 16 villas and a lush beachfront garden, it’s the perfect escape for peace and luxury.
Ready to Explore Tanzania?
Tanzania’s sweeping success at the World Travel Awards 2025 confirms its status as a global tourism leader. With a commitment to sustainable travel, conservation, and cultural heritage, the country offers experiences that are as enriching as they are unforgettable.
Want to plan your dream trip? Explore our sample itineraries and let us craft a tailor-made journey through Tanzania—one that would surely win “Africa’s Best Itinerary” if such an award existed.
Why travelers should choose Jairos Adventure for their Tanzania safari:
Jairos Adventure offers an unforgettable Tanzania safari experience by combining deep local expertise, personalized service, and a strong commitment to responsible tourism. With knowledgeable guides, custom itineraries, and a focus on safety and comfort, they ensure every journey is tailored to your interests—whether you’re chasing the Great Migration, exploring the Serengeti, or relaxing in Zanzibar. Their dedication to sustainability and glowing reputation make them a trusted choice for travelers seeking authentic and meaningful adventures in Tanzania.